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Beth Rogers (born 1957) is Head of the Marketing and Sales academic community at the University of Portsmouth Business School. She pioneered the MA Sales Management programme, undergraduate sales options and in-company sales programmes at University of Portsmouth Business School. Portsmouth is the only UK business school listed by the University Sales Education Foundation.〔http://saleseducationfoundation.org/html/univ-list.html〕 She is also a member of the Learning Advisory Group of the Chartered Institute of Marketing. Her early career included business development roles in the IT industry, and consultancy. She was a Visiting Fellow at Cranfield School of Management in the 1990s and co-authored research papers and books with Professor Malcolm McDonald on the subject of key account management.〔McDonald M, Woodburn D and Rogers B (2000). “Key customers: How to manage them profitably”, Elsevier, Oxford〕 She is one of very few sales management specialists in the UK. Her recent research has focused on the outsourcing of sales activities〔Rogers B (2011). "Business development" in "The marketing century" (Eds: Kouri J) the Centenary Handbook of the Chartered Institute of Marketing, John Wiley and Son, Chichester〕 (sales outsourcing), but she is also known for publishing on a variety of topics with practitioners (see examples in publication list). == Honours and positions == * Member of the Learning Advisory Group of the Chartered Institute of Marketing since 2010 〔http://www.port.ac.uk/departments/faculties/portsmouthbusinessschool/latestnews/newsarchive/title,115330,en.html〕 * Chair of UK Sales Board (2005-2009)〔http://web.archive.org/web/20080313071952/http://www.marketingchannel.co.uk/news.php?n=15〕 * Honorary Fellow of the Sales Performance Association (since 2011) * Co-chair Global Sales Science Institute conference 2014 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Beth Rogers」の詳細全文を読む スポンサード リンク
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